Project Brief
Eventshift is a fictional startup company that has launched a product that helps people meet new friends. The goal of the product is to create a social user experience that will allow users to get out and do activities in person. Friends keep us company through the difficulties of our lives and help us grow, but when people move to a new city or town, fear and social anxiety can keep them from making new friends. My job is to help people who have social anxiety step out and make new friends.
The Problem
The team has identified a problem that the number of people who say they are going to an event is significantly higher than the actual number of people who attend.
Target User
• 32-55 years old
• User base in an equal split between men and women
• Uses phones and desktop applications equally
•Middle classRecently relocated to a new city
• User base in an equal split between men and women
• Uses phones and desktop applications equally
•Middle classRecently relocated to a new city
Objective
Increase the conversion of accepted invites to event attendees
The Solution
Create a trusted mobile app that encourages and motivates users to attend more social events—adding simple gamification to the app will boost users to be more active in the app and level up!
